Why Your Small or Local Business Needs SEO

The Obvious Thing About SEO

So you own or a thinking about starting a local business. You’ve probably seen a lot about SEO online and are wondering: “Why do I need SEO”, “Is SEO really worth it”, or “What can SEO do for me”? There is one simple answer to this question. If someone doesn’t know something about your business, what are they going to do? They’re going to Google it!

Why SEO Is Important for Local Businesses

SEO is extremely important for local businesses because a lot of people are always searching for them. If you own a pizza store and someone wants a slice but doesn’t know when you close, they’re going to Google the name of your store. Even if they don’t know the name of your store, they might Google “pizza places near me” to find their next favourite place to grab a slice.

So what if you Google “pizza places near me” or even the name of your own business and you don’t even show up! That’s why you need SEO. SEO for local businesses can consist of a lot of things from managing business listings and social media accounts to making sure that you rank for the queries that your customers are searching for. It can also include optimizing your pages for the locale that you want to be discovered in, and creating different landing pages for different regions where you want to target.

A good place to start is by searching the name of your business and address with Moz Local. Moz Local is a free SEO tool to determine the rank of your local business. You can use it see the current score of your business, and then if you need help getting it higher, you can reach out to us to schedule a free consultation.